About JO&LU URBAN

Designed for modern urban life, our bags prioritize comfort and practicality.

Our founder, Christian Pietsch, envisioned creating bags that are comfortable, spacious, and ready for wherever the day takes you. We design products with smart storage, ergonomic comfort, and just the right amount of space to keep your essentials organized without weighing you down.

Our range of handbags, backpacks, and belt bags is built to make long days of city exploration comfortable and bring a little more joy to life on the go.

Our products are assembled in specialized facilities across different regions of China. We work with manufacturing partners who undergo independent BSCI audits.

Our Mission

We thoughtfully design urban exploration products to keep up with busy city tours, everyday adventures, or spontaneous journeys, while adhering to defined manufacturing standards and applicable production requirements.

Our Vision

Our vision is to build a company culture based on transparency, accountability, and trust—a workplace where everyone is empowered to bring creative ideas and perform at their best.

Our core values

Adaptability

We stay curious to evolve alongside our customers—adapting to what they need today and what they will need tomorrow.

Accountability

We maintain high standards of professionalism and honour our commitments.

Transparency

We foster fairness and clarity through open communication and clear processes.

Collaboration

We promote an open and supportive environment, believing that ideas grow stronger when shared.

Philosophy in practice

JO&LU URBAN works with selected manufacturing partners in China who adhere to defined operational and waste disposal standards. In addition, we require our production partners to undergo regular, independent BSCI audits.