Jo&Lu Urban

From your morning commute to the office to winding down at the yoga studio – the Everyday Backpack simply goes wherever you go. It fits seamlessly into your routine without getting in your way, giving you exactly the freedom you need in your day-to-day life. Thanks to the soft back padding and padded shoulder straps, it’s comfortably lightweight to carry – even if your day runs late or you’re simply taking it for a spin on a hike or walk.

Inside, everything is designed for efficiency: two slip pockets and the extra key ring keep small items neatly organised, whilst the discreetly integrated AirTag compartment gives you peace of mind on the go – even when camping, when you’re on the move a lot. On the outside, the rucksack offers real added value: valuables are safely stowed in the zipped pocket, and the two side bottle holders are complemented by additional slip pockets – perfect for a smartphone or tickets. You can secure your yoga mat or a jacket to the outside in a flash using the adjustable front straps, and the handy hook makes it easy to hang it up anywhere.